Executives talk about the problems in Enterprise S


There were 2 very interesting SaaS discussions organized during the Always On Summit at Stanford. One session was titled ‘Will the Next Salesforce.com Please Stand Up?’ and the other was titled ‘Will SaaS Disappear in the...
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Lead Generation-How to Generate Leads from Your So


We’re all buzzing about social media and social networks. Is it just a waste of time or can it produce a reasonable ROI? Stop talking and do the math. Does your social network generate leads that convert into business? It should. It might even...
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The Oprah Winfrey Effect on Twitter


On April 17, the day when Oprah Winfrey joined Twitter by sending a tweet from her Friday TV show, share of US based visits to the Twitter site increased by 24% and some 1.2 million new users signed up for Twitter on that day...
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SaaS in the Desert


I've just returned from Software 2008, held at the Mandalay Bay hotel in Las Vegas. This year, Software 2008 moved away from the bay area and was co-located with Interop, a giant networking hardware convention monstrosity. One of the reporters at...
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Seven Deadly Customer-Survey Sins


Presented here, in abridged form is the list of things to avoid if you want to generate positive and useful results without ruining your relationship with your customer or worse yet, generating a wealth of data with no practical use or way of...
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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales won’t...
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Oracle Magazine

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